Content film

Live like a local.

Commissioned by the Economic Tourism and Innovation program at the City of Adelaide.

This project formed the emotional component of a campaign to encourage residency and by extension, an increase in city real estate property investment.

Targeted edits focus on three main audiences; the business migrant, the downsizing parents and millennials, through the singular thread that Adelaide is not a city of cultural or demographic silos, but an inclusive fusion of various lifestyles.

The decision to feature iconic Adelaide locations; the Central Market, Lucia’s, Adelaide Arcade and Peel Street bars and restaurants was to avoid a generic city montage and cement Adelaide as a destination.

Ideation, concept development, creative direction, location scouting, production.

The 30 sec spots featured at the Adelaide International Tennis, the Santos Down Under Tour Village and the Adelaide Film Festival 2020.