Content film

Adelaide warms up for winter.

The challenge was to provide reasons to engage with the city during the colder months when natural behaviour is to hibernate. The strategic approach focuses on the city as a place to linger, exploring the cafe and food culture and the art and music scene.

Executed through an omni-channel marketing plan the campaign included a hero content film with key art and music edits that reflected the season’s calendar of events, a keep cup competition that supported an environmental as well as a cultural agenda and native content in collaboration with Beat Magazine.

Campaign assets: Content film, OOH, website, competition, press advertising, print collateral, social media and editorial.

Campaign strategy, ideation, concept development, creative direction.