MYER relaunched its brand positioning to reflect the myriad stories that evolve from the simple act of selecting a particular product. Whether a statement piece, a practical item of clothing or the reason the family gets together to share a meal, products are the accessories to our lives and MYER has one for everyone and every occasion.
Creative direction
The Department of Stories
Content films
The Bag, the Pot and the Bomber were selected to connect with the primary customer.
These key departments were women’s fashion, homewares and children’s wear.
