Content film

The Ripple Effect.

Commissioned by Local Government Professionals Australia, SA.

This piece of brand content clearly articulates the purpose of the niche organisation.

It challenges the perception of government communication being formal and rigid and demonstrates a truer reflection of the organisation’s egalitarian environment - mirroring a ripple effect.

Humanising members through their attributes rather than their job title was a way to further speak to the heart of the organisation’s focus on supporting people through their professional development.

Individual edits expand on the unique experiences of members.

Brand strategy, ideation, concept development, location scouting, film direction, styling, script.

This film launched at the AGM of the LG Professionals, SA in 2020